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Decision Engineer, Coach
What If You Could
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Michelle Florendo is a decision engineer and executive coach who helps people untangle messy decisions in life and work. After studying decision engineering at Stanford, she spent the past 15 years helping hundreds of professionals use the principles of decision engineering to make decisions with less stress and more clarity. She has led workshops on decision making for both domestic and international audiences, guest-taught on decision making in Stanford's famous Designing Your Life course, been a repeat workshop lead at UC Berkeley's Haas School of Business' Women in Leadership Conference, and currently hosts the podcast Ask A Decision Engineer. She served on the inaugural coaching team for Seth Godin's altMBA, is a founding member of the Forbes Coaches Council, is a Senior Coach for Management Leadership for Tomorrow, and is an adjunct faculty member at New Ventures West. Michelle holds a BS from Stanford, a MBA from UC Berkeley, and a PCC credential from the International Coaching Federation. She is based in Oakland, CA with her husband and two small children.