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Marketing Manager
itracks
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Krystal discovered her love for communications and marketing while in pursuit of her Psychology degree at the University of Saskatchewan. She is a firm believer that learning the fundamentals of how people think can help us better relate to them, taking marketing communications to the next level. Working with itracks, a company known as pioneers in online qualitative research technology, has provided Krystal the perfect outlet to mix her passions for research and discovery, creative marketing, and pushing the envelope. When she’s not busy working, volunteering with IABC, or poring over YouTube tutorials to expand her skillset, she enjoys curling (poorly), ice fishing (she’s only fallen through the ice once), and bragging about how many tricks her cat knows (three).