With over 25 years’ experience, Gail Mercer-MacKay is the Chief Storyteller at Mercer-MacKay Digital Storytelling, an agency partner that specializes in helping Microsoft partners create compelling messages, stories, campaigns and other digital assets to “get above the noise” and connect with prospects and customers. Gail and her team are excited to be building “Shakespeare”, a new content platform built in the Azure cloud on Microsoft Dynamics that encourages partners to become great content marketers and storytellers. Prior to founding Mercer-MacKay Gail was the VP Sales and Marketing for an ISV, taking the organization from start-up to a multi-million dollar software company with clients across North America, Europe and Asia-Pacific. Gail is a founding member of The WIT Network – a global not-for-profit that is committed to closing the gender gap for women in business. She is the proud recipient of the inaugural WIT’s Up award for mentoring as well as the 2018 Women of the Channel IT Mentor Award.