Amy Protexter has always been fascinated by ideas. As a history major at Augustana College, she noticed the way a single idea expresses itself in different forms through the conduct, art and culture of a society. Her talent for connecting those ideas into a compelling message led Amy to her master’s degree in executive leadership from the University of Nebraska. Her success at leading change in corporate cultures brought her to Insight, where she guided the company’s global rebranding and continued evolution and works daily to distill its message to the world through some of the channel’s most compelling digital marketing strategies. Amy started her career in healthcare, where she developed an ability to challenge an organization’s status quo and better align its mission and messaging. As senior vice president and chief marketing and communications officer for Alegent Health — and later as a vice president at Vanguard Health Systems — she created messaging, projects and advocacy efforts to push structured corporate healthcare systems to a more patient-centric model. In 2012, Amy took her innovative approach into education. As vice president of marketing at Edgenuity, she led a complete renaming and rebranding of the digital learning provider. She also fostered internal and external strategies that focused the corporate message and emphasized student empowerment. Amy joined Insight in 2014 as vice president of marketing, and was promoted to senior vice president North America marketing in September 2017. A lifelong learner, Amy applies the latest marketing ideas to the global rebranding (her fifth) and supports Insight’s identity as a problem solving provider that puts the client first.