Allison Cohen has worked in the IT channel for over 15 years, with expertise in live and virtual events strategy, program design, production, and global event execution. As a seasoned Director of Live & Virtual Events at The Channel Company, Allison produces and delivers a portfolio of successful, profitable high-profile conferences; driving partnerships, sales, and overall event growth strategy through strategic planning and collaboration. Allison is passionate about building relationships and finding growth opportunities. Allison earned her bachelor's degree from Hofstra University. She is a certified yoga instructor and volunteers with the Juvenile Diabetes Research Foundation.